La Luciole – French for “the firefly" is a Dubai-based affordable-luxury candle business. We were tasked with revamping La Luciole’s brand to create something that better represented the companies values.
As well as this, we introduced a new strapline – ‘Illuminate Your Senses’ with the word‘illuminate’ paying homage to both the light of a firefly and the light of a candle. ‘Senses’ is all-encompassing and alludes to the scent, appearance and even the tactile element associated with the premium materials used for La Luciole’s packaging.
website design & development
brand identity design
launch campaign (print)