Prescott Developments set out to launch The Caden, a new residential development in Meydan Horizon designed around the balance of contemporary city living, wellness and tranquillity. Brande was appointed to build the project brand from the ground up, creating an identity that would differentiate the development and communicate its premium positioning.
Brande developed the complete project brand, beginning with naming and brand strategy before creating the full visual identity and brand language. The concept centred around balance, considered design and elevated living, reflecting The Caden’s combination of intelligent technology, wellness and refined architecture. The identity was then carried through into a comprehensive project sales kit, including the sales brochure and supporting marketing collateral, creating a consistent brand experience from first impression through to the sales journey.
The result is a distinctive and sophisticated project brand that gives Prescott a strong platform for launching The Caden to market. Every element works together to communicate the development’s central proposition: a considered lifestyle where architecture, landscape and modern living exist in perfect balance.
