La Mer Residences required a distinctive brand identity to position the new development within the luxury residential market. Brande was appointed to create a sophisticated visual identity inspired by the development’s architecture, surroundings and elevated lifestyle.
Brande explored multiple creative directions inspired by La Mer’s architectural form, organic movement, water and themes of elevated living. From this, we developed the logo, brand icon, colour palette, typography and wider visual language, applying the identity across brochures, stationery, signage and marketing collateral.
The result was a refined and distinctive identity that gave La Mer Residences a strong foundation for launch. The cohesive brand system positioned the development as a premium residential offering while creating a consistent presence across every customer touchpoint.
