Cielo Beauty, a Korean skincare start-up launching in Dubai, needed a complete brand identity that could hold its own in the UAE’s competitive beauty market. Cielo partnered with Brande to build everything from strategy to shelf, creating a brand as refined as its products.
Brande began with a deep brand strategy, defining Cielo’s positioning, tone, and market differentiation. From there, we developed a full visual identity rooted in Korean minimalism and celestial elegance. This carried through to collateral and packaging design, ensuring every touchpoint felt cohesive, premium, and ready for the GCC market.
Cielo Beauty launched with a confident, fully-formed brand presence that resonated immediately with its target audience. The cohesive identity, spanning strategy, visuals, and packaging positioned the brand as a premium player in Dubai’s beauty space, laying a strong foundation for growth across the region.
